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Who we are

We are an innovative brand platform, built on a collective entrepreneurial spirit. Our award-winning brands span skincare, haircare, bodycare and fragrance.

We’re proud to be a B Corp™, the certification speaks volumes about our ethos: we foster a culture that inspires collaboration, celebrates curiosity and puts positive relationships at our heart.

Our core values are what we live by, enabling us to achieve our shared mission to create amazing.

We're curious

We’re open-minded; proactive in our approach and inquisitive by nature.

We're driven

We’re a resilient team, radiating positivity and fuelled by boundless ambition.

We're relationship-builders

We’re an empathetic and inclusive community, embracing and celebrating diversity.

We take ownership

We’re accountable, reliable and dependable, taking pride in upholding commitments.

Conscious Creation

Since our inception in 1996, our environmental and social responsibility has been at the heart of everything we do, especially across our ESG Impact pillars – people, planet & product.

We recognise the impact that consumer goods have on both society and the environment, it’s our belief that positive change and innovation is always possible, and we endeavour to drive both.

Our 2023 Impact Report is a key milestone in our journey, reflecting a deep dive into our impact, collaboration with partners, and expert insights. This report highlights our achievements, acknowledges industry challenges, and outlines our clear roadmap for future improvements.

See how we create amazing