Skip to main content

How we work

Our vertically integrated business model unites brand creation and growth marketing with innovative NPD and manufacturing. We embed our B Corp™ values at every step of the process from production to global distribution.

This unique framework enables us to scale our brands profitably and responsibly.

Brand creation

While each of our brands are unique, our foundation is universal: we are constantly curious about the world around us, combining our in-depth knowledge of market and consumer dynamics with compelling trends to create meaningful brands and product experiences.

With an expert in-house creative team that take ideas from conception to realisation, creating distinct brand and visual identities right through to product design ready to scale.

Innovation, NPD and manufacturing

With our vertically integrated Matrix Labs team, we can take products from R&D all the way through to manufacture in our UK factory and across our extensive global supply chain. Using an evidence and insight-based approach, our best-in-class scientists and chemists formulate innovative, purposeful products that we know consumers will love.

Controlling the process end-to-end allows us to create at speed, to the highest standard.

Unlocking growth and value

We have the ability to scale brands profitably and sustainably through our extensive network of global retailers and distributors.

In-house marketing capabilities deliver consumer-driven strategies for long term brand growth.

Our expert in house creative and content studio translate these into compelling executions across omni-channel touchpoints.

Global distribution and logistics

We build our smart global supply chains with experienced international shipping and logistics partners to deliver products on-time, efficiently and to specification.

We’re proud to champion sustainable practices throughout our worldwide network; our teams are focused on optimising our end-to-end supply chain, to both reduce costs and our carbon footprint. 

With registered entities in the UK, EU, US, Hong Kong and China, we’re a truly global business.

Conscious creation

Our environmental and social responsibility is at the heart of every decision we make. 

We believe positive change and innovation is always possible and we endeavour to drive both, whether that’s experimenting with new initiatives, trialling new materials or proactively seeking new partnerships with third parties.