We’re experts in curating, developing and growing amazing brands and product ranges exclusively for our partners. With close collaboration and brand expertise, we offer full category management from whitespace analysis, concept incubation to end-to-end delivery.
Creating amazing with you
We worked in-house with Space NK to strategically shape their own brand offering. Concepting and developing a world class lifestyle range to maximise their brand equity and loyal customer base.
“It was important for us to put the Space NK community at the heart of this project, delivering a sustainable and accessible brand with an aspirational feel. We have combined powerful actives with beautiful fragrance to transport the consumer and encourage everyday self-care rituals.” Margaret Mitchel Chief Merchandising Officer
What we did:
- Brand strategy and concept creation
- Formulation development
- Beauty advisor and customer panel testing
- Design, packaging, sourcing and scale up
We partner with Primark to elevate their fragrance, skincare and haircare categories. Using our in-house insights & innovation team we identify white space opportunities for a mixture of trend led and core offerings across categories to ensure Primark win market share as a relevant and exciting beauty destination.
Being able to quickly trade and react was a key sourcing challenge for Primark. Our vertically integrated supply chain allows us the flexibility to fill on demand, launch products in a time and cost-efficient model and react quickly to growth opportunities. Doing it all in the most responsible & sustainable way.
What we do:
- Category & trend analysis
- Brand development and in-house 3D prototypes
- Fragrance and formulation development
- Bespoke componentry, sourcing and scale up
We partner with Kmart across fragrance, bath & body and haircare categories to identify clear commercial white spaces and to create ranges that have real cut through in a busy retail environment.
In bath & body, our category review, coupled with our trend insight created Summer Solstice. Bringing highly fragranced, luxe textures to a large mass audience at an accessible price point. It gained huge momentum on social media, driving new customers to store and creating a sell-out range.
What we do:
- Category & trend analysis
- Brand development
- Fragrance and formulation development
- Bespoke componentry, sourcing and scale up
Space NK’s US division had the opportunity to launch a store within a store concept in Walmart; a prestige offering in a mass environment. The US team challenged us to create a wide appeal range to enhance their presence across the US and offer the Walmart customer a taste of luxury in lifestyle and home product.
Key fragrance pillars stretch across a full range of bath and body and home lifestyle product giving great shelf presence in a huge retail environment.
What we did:
- Category & trend analysis
- Brand development
- Fragrance and formulation development
- Design, packaging, sourcing and scale up
We worked in partnership with Boots and Aromatherapy Associates to create a new sister brand, Aroma Active Laboratories, that brought together Aromatherapy Associates’ world famous oil blends with active ingredients. In 10 months we took the brand from initial concept to launch, with 16 innovative products in four ranges that covered key need states; Sleep, SOS, Soothe and Muscle.
“Matrix have been amazing – they have a wealth of expertise and energy and have really helped us to crystallise and deliver our vision for Aroma Active Laboratories at pace. They have anticipated our needs at every stage and become an extension of our team.” Anna Teal
What we did:
- Brand & product strategy
- Formulation development
- Design, packaging, sourcing and scale up
- E-commerce and social assets
